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B2B Micro Topics

Focus on emerging technology with Micro Topics

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Welcome to B2B Micro Topics

Here we focus on emerging technologies, the mobile Web and social media and search marketing.

Expect to find news commentary, mobile and online tools reviews and marketing insights on B2B including social media marketing with emphasis on microblogging.

Cloud services are the latest trend. New and exciting startups that provide various cloud services are launched on a daily basis going after the big bucks in cloud computing. There are big bucks in cloud computing and they will be getting bigger as the future of cloud computing appear.
January 2012
Article marketing has been used heavily in the past years to generate traffic to Websites. Article marketing is one of the cornerstones of online content marketing. And it has been that way ever since online marketers discovered Google and the powers of search engines as marketing tools.
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January 2012
Content marketing is nowadays strongly associated with social media marketing. That is not a surprise since social media is all about engaging in conversations and in layman's terms that is simply exchanging information with words.
January 2012
Two of the most disruptive technologies to hit the Web in the recent years are social media and the mobile Web. The impact is so profound that the only comparison is to the beginning of the World Wide Web and its commercialization. The technologies hit the mainstream almost at the same time when businesses were finally getting to know and understand the Web as a sales and marketing distribution channel.
December 2011
XML is not a programming language. XML is a markup language similar to HTML. XML is a document markup syntax that makes it possible to write document specific syntax. This makes it possible to create documents of certain structure that Web servers and software can understand.
December 2011
The same cycle is true for social media as with other new Web related concepts. Once a paradigm shift has occurred individuals are the first to notice and embrace it. Companies are much slower to adapt. The World Wide Web is over twenty years old and only in the past years have companies used the Web in a way that individuals did much earlier.
October 2011
The trend in enterprise and desktop computing is already pointing in one direction: the cloud. The cloud computing industry is smoking hot. Even though the cloud as a concept is relatively young there is already a considerably large software and service industry forming around cloud computing and storage management.
August 2011
Cloud computing is everywhere in the news these days. The big players in the mobile Web and Web services seems to be heading in one direction: to the cloud. And these big players want you to follow their path and use their services. They are not stupid and we should at least look at cloud computing with an open mind since it has a lot to offer.
July 2011
Social media marketing has become a whole new field in the Internet marketing industry. The key elements may be the same, but the attitude and approach is a whole new chapter. Social media marketing is not about bombarding Web services and social Websites with marketing sales messages. Social media marketing is, in our opinion, about engaging in conversations and providing services and feedback to the communities that are the cornerstones of the social media.
March 2011
Findability is a big issue with B2B Websites. The competition on the Web for visitors has been increasing exponentially in past few years. Unless your B2B Web business serves a specialized niche market you have to compete with many very competent competitors. In the past years search engine optimization has been the key for any Website findability, but things are about to change and perhaps in a very big way.
December 2010
The mobile Web is the Web accessed from a mobile phone. Smartphones have Web browsers for its users to browse the Web. Everyone that has browsed the Web from a smartphone soon realizes that Websites on the smaller mobile screens look a whole lot different than on larger screens on a desktop computer or a laptop.
October 2010
One of the most powerful features of the Android operating system for smartphones is the built-in SQLite database system. The feature makes it very easy for developers to add powerful storage to apps for Android with a very small footprint.
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October 2010
Open source software has played an important part in the growth of the Web. Open source software has helped start volumes of Web sites that otherwise would not have seen the light of day.
October 2010
The mobile space continues to generate headlines. There is a fierce battle taking place among the giants in mobile computing with more behemoths entering the stage.
October 2010
Mobile computing is without a doubt the hottest thing since the World Wide Web. There is nothing comparable that has happened in consumer electronics since the personal computer. The difference is this time everything will happen faster.
October 2010
The cycle of computing power and software availability is repeating once again. Now the focus of software development both for consumers and the enterprise is on the mobile space, the mobile Web. The cycle of mobile software development that began three years ago is very similar to what we experienced with Web applications around the millennium.
October 2010
The strengths of Java as a programming language and as an development environment from the simplest of desktop applications to complicated server application stacks is indisputable. One of its main strength is the fact that Java applications can be written once and used everywhere thanks to the uniform virtual machines.
October 2010
Linux is gaining on Windows in enterprise computing market share. A new Linux user survey shows significant gains.
October 2010
Mobile Web computing is the hottest thing since the arrival of the World Wide Web. The idea of a computational power associated with cloud computing that fits into the palm of users is fascinating.
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October 2010
Ever since the World Wide Web arrived it has brought constant changes and new challenges, especially to marketers and companies trying to figure out how to sell online.
October 2010
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